The New York Times has set up a facebook microsite: suggestions for the 44th president.
They set up a "fan page" on facebook and asked people "What should Barack Obama address first as President?" Answers are posted on their "wall" and they pull them into the microsite, organized by five issue areas and a map that shows where commenters live. It's beautiful and simple - I only wish there were some way to easily embed this into a blog post!
Facebook fan pages may not be useful for every businesses or organization, but The Times offers a great example of using facebook effectively, bringing in video content from the paper, connecting to columnist fan pages, listing the "most emailed" articles and offering subscription discounts to fans. It's worth looking at if you have a fan page or are considering setting one up.
Comments